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HomeTechnologyApple dominates smartphone gross sales in Southeast Asia in Q3 2022

Apple dominates smartphone gross sales in Southeast Asia in Q3 2022

Premium smartphone (priced greater than $400) shipments in the important thing Southeast Asian markets elevated 29% YoY in Q3 2022, in line with Counterpoint Analysis’s Southeast Asia Month-to-month Smartphone Channel Share Tracker for November 2022. Alternatively, complete smartphone shipments declined 10% YoY through the quarter.
As per the report, September was alleged to see a rise in shipments throughout the area. However in 2022, this seasonal behaviour has been restricted as a consequence of constantly low client sentiment. The decrease financial strata are reeling below financial uncertainty, which reveals in decrease shipments and better inventories general. The This autumn festive season is predicted to convey some aid.
Apple shipments up 63% YoY
There have been some brand-level hits and misses too in Q3 2022. Whereas Samsung shipments fell 13% YoY, Apple’s shipments had been up 63% YoY throughout all the important thing nations. Vietnam gave the impression to be grabbing iPhones at a sooner price than its neighbours.
Based on the report, 5G smartphone demand has seen sluggish progress in some nations like Indonesia and Vietnam whereas it’s a lot sooner in Thailand and Philippines, the place the community is healthier and a lot of customers are fairly tech-savvy. Operators are nonetheless giving good bundle worth to customers even because it impacts margins.
Specs like processor, RAM, inside storage, battery capability and charging velocity stay a precedence, provides the report. Even when customers in Indonesia and Vietnam don’t actively contemplate 5G as a purchase order issue, they have a tendency to rely it as a function wanted for the longer term.
Operators like Globe within the Philippines are eager on increasing their 5G infrastructure past the metro areas, whereas in Indonesia, 5G use circumstances have began exhibiting for industries like mining. The $200-$400 5G smartphone worth band noticed a 73% YoY development, which implies that 5G is being made a staple function by most OEMs.

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