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Content material monetisation on Twitter: Elon Musk’s plan to tackle YouTube


Elon Musk has been bringing adjustments about how Twitter will work beneath his management for the reason that day he acquired the platform. As part of that change, he has already introduced varied adjustments coming to the social media website. Within the newest growth, Musk has a plan to tackle YouTube, the Google-owned media-sharing platform that permits posting long-form movies.
In a tweet, Elon Musk introduced that content material creators can monetise “all types of content material”, together with texts and movies. In a reply to his tweet, a consumer with the deal with @On a regular basis Astronaut and bio “skilled rocket orientation specialist” replied “if Twitter might deal with the [full-length] function movies” and “provide an identical monetisation system [as] YouTube does”.
Musk responded by saying that Twitter “can do 42 min chunks at 1080 decision now for brand new Blue, so you would break up an extended video.” He additionally stated that the 42-minute video restrict needs to be fastened subsequent month. The brand new Twitter boss additionally famous that originally the restrict can be 42 minutes and the platform will then provide help for “a number of hours in a month or so.”
Based mostly on this data, it’s confirmed that movies on the platform can be 42 minutes lengthy for individuals who subscribe to the brand new Twitter Blue.

Video monetisation on Twitter
On monetisation, Musked requested how YouTube monetisation works and sought what Twitter might do higher in that regard. A consumer replied saying that if Twitter provides a small lower of Twitter Blue income and “40% of the adverts that run within the long-form content material, that will be excellent.” One other consumer stated that “YouTube provides creators 55% of advert income, FWIW” (for what it is value). To this, Musk replied by saying, “We are able to beat that.”
It’s doubtless that creators around the globe, together with in India, will quickly have the ability to monetise movies on Twitter. Musk has already confirmed that the platform will roll out Twitter Blue subscription by the top of this month in India.





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