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HomeTechnologyGood-TV market in India: High 5 gamers, what’s promoting and extra

Good-TV market in India: High 5 gamers, what’s promoting and extra


Xiaomi continues to steer the Indian sensible TV market in Q3 2022. Whole sensible TV shipments throughout the quarter elevated by 38% on a year-over-year (YoY) foundation, as per the most recent Counterpoint report. The expansion is attributed to festive season gross sales, robust pent-up demand, a number of new launches, low cost occasions and promotions.
‘High 5’ corporations within the Indian TV market
Xiaomi stood at No. 1 place with 11% share in Q3 2022. Mi 4A Horizon Version, 5A sequence and Redmi Good TV sequence helped drive volumes for the corporate. Samsung took the second spot with a ten% share of the sensible TV market. The T4000 and T5000 sequence fashions had been the quantity drivers for the South Korean firm. Its arch rival LG secured third spot with a 9% share on the idea of the recognition of its OLED TVs.
The fourth place went to OnePlus, which grew 89% YoY throughout the quarter and had an 8.5% share. The Y1, Y1S and Y1S Professional sequence had been quantity drivers for the corporate. VU accomplished the highest 5 listing with 5% share. Counterpoint analysis says that VU’s mid-range GloLED sequence was among the many model’s best-selling TVs. Different gamers constituted 56% of the market share.
The market analysis agency claims that international manufacturers lead the market with a 40% share, adopted by Chinese language manufacturers with a 38% share. As per Senior Analysis Analyst Anshika Jain, OnePlus, Vu and TCL had been the fastest-growing manufacturers within the sensible TV section in Q3 2022.

High-selling TV dimension
In line with Counterpoint’s IoT Service, the share of smaller-sized TVs is rising, with 32-inch to 42-inch shows grabbing almost half of the entire shipments throughout the quarter. On the subject of show know-how, the report mentions that LED shows stay the popular alternative for Indians, nonetheless, superior applied sciences similar to OLED and QLED are gaining floor.
“The 32-inch TV dimension caters to a wide selection of shoppers and comes with an reasonably priced worth vary. The 43-inch fashions are gaining reputation within the mid-range. On the software program aspect, newer fashions are more and more coming with Google TV, primarily within the below 25,000 section, providing advantages of its consumer interface and content material suggestions,” Akash Jatwala, Analysis Analyst at Counterpoint, mentioned in a press release.





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