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Google bids farewell to SMS because it says Apple remains to be “caught within the 90s”

Ever because the reputation of mobiles, SMS or textual content messaging — or iMessaging when you reside in a blue bubble — has been wildly well-liked. Instantaneous messaging apps got here in and relegated the great ol’ SMS to the world of OTPs and different utility messages. Google has now formally mentioned farewell to to SMS as we knew it. In a weblog put up, Neena Budhiraja, group product supervisor, Messages by Google, mentioned that “after 30 years of SMS texting, it’s really time”. Time for? RCS or Wealthy Communication Companies — a brand new messaging Google has adopted and says nearly everybody has. Besides one: Apple.
In actual fact, within the weblog put up, Budhiraja makes no bones about calling out Apple on not adopting RCS. “Many of the cell world is utilizing RCS, however there’s one firm that’s dragging its heels,” she wrote. No particular prizes for guessing which is that one firm as Google has been calling out Apple in public for the final 12 months or extra on this.

Apple ‘caught within the Nineteen Nineties’, says Google

Budhiraja within the weblog put up says that Apple’s texting remains to be caught within the Nineteen Nineties. “In the present day, the entire main cell carriers and producers have adopted RCS as the usual — apart from Apple.” She mentioned that Apple refuses to undertake RCS and continues to depend on SMS when individuals with iPhones message individuals with Android telephones, “which implies their texting is caught within the Nineteen Nineties.”
This isn’t the primary time Google has gone all out to name out Apple over being ‘caught’ on the earth of SMS. The difficulty right here is that Apple with iMessage offers all that RCS is providing after which some extra. However it retains it near house — within the sense it solely works between iPhone and iPhone and never iPhone and Android. Which is why the ‘inexperienced bubble’ and blue bubble. Budhiraja in her weblog additionally mentioned, “Hopefully Apple can #GetTheMessage so we don’t should maintain ready to take away the entire “green-versus-blue bubble” factor.” Google had additionally created a web site that categorically acknowledged, “It’s time for Apple to repair texting.”
Apple gained’t be adopting RCS any time quickly as CEO Tim Cook dinner made it fairly clear when he was requested about it. “I don’t see our customers asking us to place plenty of power into that at this level. I might like to convert you to an iPhone,” he mentioned in an interview in September 2022.

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