Tuesday, December 6, 2022
HomeTechnologyHow the Kia emblem led to 1000's of 'fallacious' Google searches

How the Kia emblem led to 1000’s of ‘fallacious’ Google searches

They are saying an image is price thousand phrases however then this emblem is price maybe price 1000’s of Google searches. And that too fallacious ones. We’re speaking in regards to the emblem of the South Korean automotive model Kia. Again in 2021, Kia Motors unveiled the brand new emblem and in a press launch mentioned this, “The rhythmical, unbroken line of the emblem conveys Kia’s dedication to bringing moments of inspiration, whereas its symmetry demonstrates confidence.”
What it maybe it didn’t anticipate the way it will look to others. Ashwinn Krishnaswamy, who runs an advert company, in a tweet highlighted how the Kia emblem is making folks search with the fallacious key phrase on Google (a lot for search engine marketing key phrases!).

In a tweet, Krishnaswamy identified that the brand new Kia emblem is “so unreadable” that a minimum of 30,000 folks per thirty days seek for “KN automobile” as an alternative of Kia automobile.
A report by The Drive additional delves deep into the search traits of “KN” automobile. The search traits, as per The Drive, additionally reveal folks seek for “what automobile model is kn” or “what’s kn automobile” or “what sort of automobile is kn”.
Apparently, when one does seek for “kn automobile” on Google or different serps, it’s Kia that pops up as the primary or second end result. We aren’t certain if Kia truly supposed this however the good factor for the model is that individuals nonetheless find yourself going to Kia-related hyperlinks.
Final yr additionally, it was reported that on Reddit there was a spike about folks asking about “Km” automobile.

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