Commenting on the launch, Nipun Marya, CEO, iQOO India, mentioned “As a rising model, buyer centricity is at our core and to empower our customers, now we have launched our neighborhood discussion board – ‘iQOO Join. This may enable them to collaborate and join with us, share their experiences, study our product innovation and supply their worthwhile suggestions that can assist us deliver extra modern services. By the neighborhood, we intend to drive the iQOO tradition of interplay, reciprocation, belongingness and interdependence”.
iQoo Join was launched – in beta section – on Could 31, 2022 with 2000 plus registrations. To deliver the neighborhood collectively, 500 customers have been shortlisted by means of screening and interviewing. Greater than 60% of those customers have been aged between 18-25 years.
Whereas going by means of the beta-testing section, iQOO ran a number of contests, partaking actions, content material sharing and had on-ground classes with the model and product groups for direct engagement and significant suggestions whereas understanding the customers granularly.
After three months of beta testing, iQOO supplied a chance for the present 500 customers to ask their associates to expertise the neighborhood discussion board. Presently, iQOO claims it has 5000 plus customers who’ve signed as much as the platform and out of them, 10 customers are shortlisted as moderators.
