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Why India cell phone shipments reportedly declined and the way Xiaomi, Samsung and others carried out


In response to the most recent report by Counterpoint Analysis, India’s smartphone shipments witnessed an 11% YoY decline. YoY decline, which is the primary ever for a Q3, will be attributed to the excessive base final 12 months as a result of pent-up demand throughout Q3 2021, in addition to decrease shopper demand within the entry-tier and price range segments in Q3 2022.
The report additional provides that the smartphone market in India which incorporates each smartphones and have telephones declined by 15% 12 months over 12 months. The function telephone market registered a decline of 24% YoY on account of hostile macroeconomic circumstances persevering with to impression the bottom-of-the-pyramid customers. However, Apple led the premium section, adopted by Samsung and OnePlus.


Causes for the decline in Indian smartphone shipments
As per the Counterpoint report, the pent-up demand throughout Q3,2021 and the decrease shopper demand within the entry-tier and price range segments in Q3,2022 are the explanations behind the decline. “Virtually all of the manufacturers have been impacted, particularly within the entry-tier and price range segments. The unfavourable macroeconomic circumstances will proceed to have an effect on the Indian smartphone market in This autumn 2022 as effectively, particularly after Diwali,” provides the report.
How the smartphone corporations carried out
Xiaomi led the Indian smartphone market within the third quarter. The corporate witnessed a 19% decline in shipments on account of weak shopper demand within the entry tier. Nevertheless, the brand new launches throughout the quarter within the price range and mid-tier segments drove Xiaomi’s shipments.
The second place was captured by Samsung. Samsung led the handset (function telephone + smartphone) market as effectively with an 18% share. It additionally remained the top-selling 5G smartphone model in India.


Chinese language smartphone maker Vivo noticed a 15% decline and captured the third place. The corporate managed to realize the third spot by revamping the V sequence and rising its on-line presence with iQOO and its T-series of smartphones throughout the quarter.
Realme and Oppo grabbed the fourth and fifth positions throughout the market. Realme captured 14% market share. However, Oppo is persistently rising its shipments within the high-tier segments. With the Reno 8 Professional, the model made its re-entry into the ultra-premium section (>INR 45,000).





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